Sustainable Industry Showcased Through Digital Experience
UX/UI · SUSTAINABILITY · DEVELOPMENT
INTRODUCTION
Redesigned the entire web presence for Payal Industrial Park with a focus on highlighting their commitment to sustainability while clearly communicating the benefits and infrastructure available to potential industrial clients.
Payal Industrial Park was pivoting toward sustainability as a core value proposition but their outdated website failed to communicate this new direction or effectively showcase their industrial facilities.
task
Completely recreate the website from scratch, incorporating modern design elements while emphasizing sustainability initiatives and clearly explaining the industrial park's infrastructure and advantages.
👇 Figma file sneak peak for the project
action
Conducted stakeholder interviews to understand the new sustainability vision. Created a content strategy that balanced technical specifications with sustainability messaging. Designed a visual language that conveyed both industrial efficiency and environmental responsibility.
👇 Interactive Map and other element on Advantage Page
result
The new website has received positive feedback from stakeholders and clients alike, with user engagement metrics showing a 65% increase in time spent on site.