Named after the last leg distance of a marathon, 42.1 was imagined as a digital community that would bring together long distance running athletes. They wanted unique identity for their new venture.
We provided them entire Branding Solution with packaging design as well as space design. The logo, modeled after a running track where an athlete would practice, was designed to invoke earthy, energetic & rooted feelings while showing the constant symmetry of track lines as often seen by the runner.
Some of the assets